Promotion is one of the Four Points of the Main Street Approach, but the word can be a little misleading. It sounds like marketing, and marketing is certainly part of it. But Promotion is bigger than making a Facebook post, hanging a banner, or telling people about an upcoming event. Promotion is about giving people…
When people hear the word design, it’s easy to think about flowers, fresh paint, attractive storefronts, and other things that make downtown look good. Those things matter. But in the Main Street Four Points Approach, Design is about much more than appearance. Design is about the place itself. It’s the historic buildings that give downtown…
If you’ve spent any time around Main Street Harrison, you’ve probably heard us talk about the Four Points. Organization. Promotion. Design. Economic Vitality. They’re the foundation of the Main Street Approach, a framework used by Main Street communities across the country. From time to time, we’ll take a closer look at each one and, more…